Success Story - 01
NARAYANA HEALTH
CAMPAIGN YEAR2018-2019
DURATION1 YEAR
Aim
Narayana Health exponentially grows its website traffic through top-notch digital campaigns
Founded by Dr. Devi Shetty in 2003, Narayana Health is a renowned hospital group operating a network of hospitals across India. NH has 23 hospitals, 7 heart centers, 19 primary care facilities across India and an international hospital in the Cayman Islands. The hospital aims to deliver high-quality, affordable healthcare services to the broader population by leveraging the economies of scale, skilled doctors, and an efficient business model.
Challenges Faced
Like every organisation trying to optimize their digital space, NH was actively in search of a strategic partner to maximize their online presence. Even with leading medical specialities like Left Ventricular Assist Device [LVAD] and Artificial Heart Transplantation program, somehow, their brand awareness was lacking the much-deserved acknowledgment as compared to their counterparts.
They were in search of a strategic solutions partner to enhance their medical specialities on the digital space. This will help in achieving the following for NH:
- Increased brand awareness online through social media paid campaigns (Facebook, Instagram & Google Display Network)
- To promote their corporate tie-up packages through LinkedIn & Google paid campaigns (B2B)
- Awareness of medical specialities available at their hospitals
- Accessibility of critical medical care for patients in need
Strategy planned
We found out that their keyword structure wasn’t organized. So, the first thing we did was, break down and categorize their keywords. Post that, we pushed enough content in the form of blogs, testimonials, case studies etc to support each keyword in the group.
Paid Mediums Used
Facebook & Instagram
- Lead generation campaigns
- Brand awareness campaigns
- Brand awareness campaigns of GDN
- Lead generation campaigns on GSN
LinkedIn (B2B)
- Lead generation through sponsored emails
Technical Approach
- Clearly optimised title tags
- Proper implementation of meta description
- Integration of image alt tags & descriptions
- Schema markup
- Guest posting in websites with high page ranks
- Proper internal linking across the site
- Using Latent Semantic Indexing (LSI) in our copies
- Improving site loading speed by :
- Minimizing HTTP requests
- Reducing server response time
- Optimizing CSS delivery
- Enabling a suitable compression rate
Results
SEO -The results started showing momentum with page 1 keyword rankings after 7 - 8 months. After completing 10-months NH was clocking a 43% increase in page 1 ranking in Google SERP. The approach taken by us helped them to increase their brand awareness two-folds. The hospital successfully saw a spike of 10- 12% increase in Left Ventricular Assist Device [LVAD] implantation and Artificial Heart Transplantation program through organic inquiries.
Paid Medium
| Google (GDN+GSN) | Facebook/Instagram | LinkedIn (B2B) |
| Impressions - 1.5M | Impressions - 980K | |
| Clicks - 65K | Clicks - 45K | |
| Leads - 3.5-4K | Leads - 7K | Leads - 450 |
Key Takeouts
43% increase in page 1 rankings
120% increase in page views
Increased hospital surgeries through online mediums by 15%
Success Story - 02
Rittal
CAMPAIGN YEAR2018-2019
DURATION5 months
Aim
Rittal achieves a 31% increase in traffic on their website due to successful digital campaigns.
Rittal is a German company manufacturing electrical enclosures for use in industrial settings. Founded in 1961, Rittal is a subsidiary of the Friedhelm Loh Group with branches around the world including India. "Rittal offers a perfectly coordinated system platform where it unites innovative productions, pioneer engineering solutions and global service to accommodate the most diverse requirements. It caters to a whole host of industries, from machinery and plant engineering to the automotive industry, through to information technology
Challenges Faced
Rittal found that overall organic traffic to their website for non-branded keywords was very low. Compared to Siemens - their major competitor, Rittal was facing a downfall in their organic SERP rankings even after having a wide range of products & services. Their competitors, on the other hand, were scaling up much better on the non-branded keywords of their respective industries. The goals were to surpass last year’s performance and cut into the market share of their largest competitor.
As Rittal is a B2B company, they wanted to increase their quality leads generated through Google and LinkedIn.
- Increased brand awareness online through social media paid campaigns (Facebook, Instagram & Google Display Network)
- To promote their corporate tie-up packages through LinkedIn & Google paid campaigns (B2B)
- Awareness of medical specialities available at their hospitals
- Accessibility of critical medical care for patients in need
Strategy planned
We provided ourselves with the task of figuring out how to improve overall organic traffic to the website from non-branded keywords. Rittal provides a wide range of products like Blue e+ (Cooling Units), Edge (Data Center), DK PS (IT Enclosure Systems) etc with a range of features. This, in turn, congested their site, while only their brand keywords (Blue e+ & Edge) were ranking. In order to rank their non-branded keywords, we ran a pilot creating separate pages for each of their wide range of products. These pages were specific for one product and also it pushed enough content to target the non-branded keywords.
Paid Medium Used
- Brand awareness campaigns of GDN
- Lead generation campaigns on GSN
- Lead generation through sponsored emails
- Brand awareness through text ads
Technical Approach
- Making internal links to the website
- Using rich snippets, schema and microdata
- Reducing bounce rate and pogosticking
- Creating AMP codes for quicker accessibility through mobiles
- Guest posting in websites with higher page rank
Results
The results started showing momentum with page 1 non-branded keyword rankings after 8-10 months. After completing 12-months Rittal was clocking a 34% increase in page 1 ranking in Google SERP. The approach taken by us helped them to increase their brand awareness two-folds. After one year of implementation of our strategy, Rittal saw a 15-20% increase in their online inquiries.
| Google (GDN+GSN) | LinkedIn (B2B) |
|---|---|
| Impressions - 200K | |
| Clicks - 34K | |
| Leads - 1.5K | Leads - 950 |
Key Takeouts
43% increase in page 1 rankings
150%increase in page visits
Increased sale of products through online inquiries by 15-23%
Success Story - 03
CITRUS VENTURES
CAMPAIGN YEAR2017 - 2018
DURATION8 months
Aim
Citrus Ventures amplify their sales by 19% through digital mediums
Founded by Mr. Shashidhar Pai & Mr. Vinod Menon, Citrus Ventures is a Real Estate development company with a diversified assets portfolio and a unique business model seeking to create a revolutionary homeownership experience. Citrus Ventures have various sites across Bangalore in Yelahanka, Hebbal, Whitefield, Nandi Hills, Bommasandra and Jakur. They facilitate plots, villas, apartments and commercial spaces both in the affordable and premium range.
Challenges Faced
Bangalore has seen a tremendous boom in real estate due to the growth of the IT sector in the area. Like everyone else trying to make the most of the market scenario, Citrus ventures were actively trying to sky-rocket their sales through increased digital presence. Due to a higher CPC of paid keywords in the real estate business, Citrus decided to increase its digital presence in an organic way. SEO was the only feasible option to cut down their advertising costs & help them to build a sustainable online brand presence.
Strategy planned
We started first with the On-page SEO tackling all the finer technicalities by fixing title-tags & meta descriptions to optimizing URL structure & canonical issues.
Then we moved on to Off-page SEO, creating quality backlinks (do-follow) from high PR websites. We also initiated content marketing, regular blog posting, social bookmarking and other critical Off-page checkpoints for organic growth.
Paid Mediums Used
Facebook & Instagram
- Lead generation campaigns
- Brand awareness campaigns
- Brand awareness campaigns of GDN
- Lead generation campaigns on GSN
- Lead generation through sponsored emails
- Brand awareness through text ads
Technical Approach
- No-index tags
- HTTPS setup
- Headline & title-tags
- Mobile-first indexing
- Removing broken links
- Content siloing
- Schema markup
- External links (high PR)
- UX & copywriting
Results
The outcome of our strategy not only helped them to surge their rankings in the branded keywords but also on their competitors' keywords. After completing 6-7 months their brand keywords started appearing on the first page on Google SERP. As 80% of the real estate inquiries come through online platforms, Citrus Ventures started receiving organic inquiries for villas and commercial spaces with additional growth of 10-12%.
| Google (GDN+GSN) | Facebook/Instagram | |
|---|---|---|
| Impressions - 2M | Impressions - 1.25M | |
| Clicks - 1.1L | Clicks - 805K | |
| Leads - 1K | Leads - 550 | Leads - 600 |
Due to our SEO campaigns, Citrus Ventures could successfully cut-down their cost/lead on their paid campaigns. Despite lowering the budget allocation on paid campaigns they still ran successfully.
Key Takeouts
25% increase in page 1 rankings for branded keywords
100-120% increase in page views
Surpassed key competitors on Google voice search (long-tail keywords)
Increased sale of property units through online inquiries by 19%
Success Story - 04
SRK Infra - The Estates
CAMPAIGN YEAR2019
DURATION6 months
Aim
Fierce online lead-gen campaigns escalates the sale of
premium villa plots for “The Estates” in a short span
The Estates is 35-acre luxury villa project situated at the foot of Nandi Hills. Developed by SRK Infra group in partnership with Jerry Rao Constructions, The Estates is scintillating example of what a life of luxury midst the nature will be. They have developed a space for 120 luxury villa plots and a 100-room luxury hotel that spreads over an area of 35-acres, beautifully overlooking the majestic Nandi Hills in the background. With an already planned floor map and construction going in full swing, The Estates will be a project that will redefine luxury living in Bangalore.
Challenges Faced
As The Estates fell under the luxury living side of the real estate industry, the major challenge that we faced was to find quality & targeted leads that were sure to be converted. The major competitors like Godrej, Prestige group, Runwal etc, all had their presence in the area and were presenting the same living experience as The Estates did. With the plot price starting from 1.2Cr* to 10Cr*, we knew our target audiences were the ultra rich individuals and HNIs who could be interested in this project. As they fell under a very niche category, one of the challenges we faced was to do extensive research to find these individuals based on their taste, preference and spending habits. Our main intention through this aggressive online campaign was to successfully deliver results for The Estates by keeping the acquisition cost/lead under check.
on the sure & convertible leads. We initiated our campaign by setting
SEO -We started ranking for the branded & non-branded keywords that held major importance in the real estate domain just to make sure that the organic inquiries kept coming in. This helped us in maintaining the “Number 1” position on the google search page as compared to our competitors.
Google Search Network (GSN)
Post extensive keyword research, we found out the most high-performing keywords that helped The Estates to stay on top of Google Search Ads over their competitors. Sponsored Display Campaigns
A well-curated ad campaign with catchy copy lines and visually appealing creatives helped us to reach out to our target audiences, enticing their interest.
Email Marketing
Through our database of potential target audiences, we handpicked HNIs and sent them personalised e-mailers to capture their interests, which helped us in generating more inquiries.
Technical Approach
- HTTPS setup
- Headline & title-tags
- Mobile-first indexing
- Removing broken links
- Content siloing
- Schema markup
- External links (high PR)
- Guest Posting on websites with higher page rank
Paid Mediums Used
Facebook & Instagram
- Bing
- Quora
Results
| Impressions | Clicks | |
|---|---|---|
| Facebook & Instagram | 5k | 1k |
| 2k | 500 | |
| 1k | 300 | |
| Bing | 1.5k | 400 |
| Bing | 1k | 200 |
| 700 | 250 |
Total Leads - 550
Our ads gained momentum as soon as some of our industry-related keywords started climbing the google search results. At the end of the 6-months, the results were undeniable. From the 120-plots which were on sale, The Estates successfully sold 47 plots. Due to our fierce and curated campaigns, we were able to generate 25 sales in a very short span of time.
Key Takeouts
35% increase in page 1 rankings for branded keywords
120-140% increase in page views
Sale of 25 units through overall online campaigns
