Success Story - 03
CITRUS VENTURES
CAMPAIGN YEAR2017 - 2018
DURATION8 months
Aim
Citrus Ventures amplify their sales by 19% through digital mediums
Founded by Mr. Shashidhar Pai & Mr. Vinod Menon, Citrus Ventures is a Real Estate development company with a diversified assets portfolio and a unique business model seeking to create a revolutionary homeownership experience. Citrus Ventures have various sites across Bangalore in Yelahanka, Hebbal, Whitefield, Nandi Hills, Bommasandra and Jakur. They facilitate plots, villas, apartments and commercial spaces both in the affordable and premium range.
Challenges Faced
Bangalore has seen a tremendous boom in real estate due to the growth of the IT sector in the area. Like everyone else trying to make the most of the market scenario, Citrus ventures were actively trying to sky-rocket their sales through increased digital presence. Due to a higher CPC of paid keywords in the real estate business, Citrus decided to increase its digital presence in an organic way. SEO was the only feasible option to cut down their advertising costs & help them to build a sustainable online brand presence.
Strategy planned
We started first with the On-page SEO tackling all the finer technicalities by fixing title-tags & meta descriptions to optimizing URL structure & canonical issues.
Then we moved on to Off-page SEO, creating quality backlinks (do-follow) from high PR websites. We also initiated content marketing, regular blog posting, social bookmarking and other critical Off-page checkpoints for organic growth.
Technical Approach
- No-index tags
- HTTPS setup
- Headline & title-tags
- Mobile-first indexing
- Removing broken links
- Content siloing
- Schema markup
- External links (high PR)
- UX & copywriting
Results
The outcome of our strategy not only helped them to surge their rankings in the branded keywords but also on their competitors' keywords. After completing 6-7 months their brand keywords started appearing on the first page on Google SERP. As 80% of the real estate inquiries come through online platforms, Citrus Ventures started receiving organic inquiries for villas and commercial spaces with additional growth of 10-12%.
| Google (GDN+GSN) | Facebook/Instagram | |
|---|---|---|
| Impressions - 2M | Impressions - 1.25M | |
| Clicks - 1.1L | Clicks - 805K | |
| Leads - 1K | Leads - 550 | Leads - 600 |
Due to our SEO campaigns, Citrus Ventures could successfully cut-down their cost/lead on their paid campaigns. Despite lowering the budget allocation on paid campaigns they still ran successfully.
Key Takeouts
25% increase in page 1 rankings for branded keywords
100-120% increase in page views
Surpassed key competitors on Google voice search (long-tail keywords)
Increased sale of property units through online inquiries by 19%
