The ultimate E-Commerce Guide in 2021

April 29, 2021

Making sense of how to begin an e-commerce business completely all alone can be scary. That is to say, there are simply endless questions; Where do you sell? How to persuade individuals to purchase? Where to advertise your items? How to really get cash from individuals and process payments? How to deal with credit card info? etc.


Try not to stress, because we're here to address these inquiries for you, and assist you with figuring out how to begin an online shop in a successful way – otherwise known as, "in a manner that persuades individuals to purchase!"


The first e-commerce deal was made in 1994. It has made considerable progress from that point forward and is growing as more customers go-to devices and computers as the essential instruments for finding and purchasing new items.


E-commerce business has become the most famous and world's biggest business that is growing significantly to the top position in the worldwide market. It is assessed that the US e-commerce sales are slated to rise at more than $440 bn/annum toward the year's end and the sales of Europe are slated to rise at more than $250 bn/ annum before the end of the very year. While the e-commerce sales of the rest of the world are yet to be tallied. You would now be able to envision how your e-commerce business will be more profitable in the coming years.


The e-commerce business is continually making people's lives simpler. Regardless of whether it is tied in with purchasing fashion shops, electronic stores, or booking film tickets it has been demonstrated as the world's biggest and best industry as far as scale, volume, and relevance till now. Today, there isn't anything that you can't buy online by putting in a few minutes with a few simple clicks.


E-commerce websites assist you with building a brand for your business that people love to shop from you over the internet. It helps you to reach out to a large audience to share content via social media to develop your site organically and higher the sales of your business by selling items and services across the globe. So as to do that, you should ensure to have an astounding and incredible e-commerce website to help your business deal all the more successfully.


Advantages of E-Commerce

E-commerce business isn't just a trend, and it isn't disappearing any time soon. The explanation is that selling goods and services on the web exceptionally benefits both the seller and the buyer. Here's the reason.


Advantages to the buyer:

- Comfort
- Quicker and simpler transactions
- Informed buying decisions
- Simpler cost and item comparisons
- Improved delivery process
- Targeted communications


Advantages to the seller:

- Lower overhead expenses because of the end of physical areas
- The capacity to sell goods nonstop (versus conventional store hours)
- Capacity to reach customers past the topographical area
- More power over the selling cycle and tracking, particularly, if one gateway handles retail location (POS)
- More visibility to potential clients by means of e-commerce SEO
- More authority over personal expenses and inventory management


There are three classifications of an e-commerce business. The order relies upon who is offering to who.

Business to Business (B2B)

Products and services are sold from one organization to the next. For instance, HubSpot gives items to different organizations that are hoping to grow better.


Business to Consumer (B2C)

A business sells to a customer. This is one of the most well-known types of the e-commerce business. An example would be an online clothing store or the online part of some well known physical business like Walmart or Target.


Shopper to Consumer (C2C)

As you may have speculated — consumers sell straightforwardly to consumers through online marketplaces. Craigslist, eBay, and Amazon are examples of C2C E-Commerce businesses.


So, How do You Get Started with an E-commerce Business?

Let us break it down for you.

Know your niche

The first and most important thing you need to know is your niche. What kind of business are you planning to open. You need to know your business, your customers and the potential market you plan to enter. A proper mapping and planning are essential before venturing into an e-commerce business.


Name and registration

You can't have a business without a name! However, the way toward picking the ideal business name that is both catchy and imparts what your business is about is in no way, shape, or form simple. Picking a good business name is significant if it will be effective and it's a vital aspect of separating you from your rivals. Customers associate a business name with the value it gives to them.


Another important thing to do while naming your business is to check if the name is already being used. Considering the brand value your business name conveys, it ought to be unique and effectively recognizable from others. Last but not least, make sure to check whether the name is already taken or not.


As discussed, the primary reason for a name ought to be to convey what services you offer while being anything but difficult to remember and unique, if possible. Here are a couple of valuable tips to remember while starting an e-commerce website :

Be descriptive but not too general or vague
Use related words in a creative way 
Keep it simple
Don’t copy your competitors

Avoid using your own name
Choose a name that’s scalable
Make sure you have a related domain


Brand establishment & logo

Once you’ve decided on the name and registered your e-commerce business, the next step is to establish the brand by making a stellar logo.

Individuals think little of the significance of their e-commerce logo. It's anything but difficult to do; logos appear to be so small and irrelevant when it's all said and done. Logos are intended to be a quick, yet full, representation of your brand. They can convey a message about what your identity is, what you do, and what your values are. By what means can all of this potentially be communicated in an e-commerce business logo which typically has so few components? Well, every segment of a logo is important.

In addition to the fact that logos are essential to your business' image, they can affect your conversion success too. Conversion rate optimization and tasteful graphic design are regularly considered as contending styles of website composition, but using them together is a significant part of e-commerce.


Keep the following points in mind to find out how to make a meaningful logo that can help transform your site guests into customers.


The main thing you need to choose when planning your logo is what style you might want to use. This is critical to consider in light of the fact that various styles are valuable for various media. Minimalism has as of late become progressively famous in logos and graphic designs all the more comprehensively for an e-commerce website. Other styles you should think about for planning a logo are illustrative, pixelated, geometric, and abstract.



The font you decide for your logo can adjust and reinforce your chosen style; it imparts a message about your brand and what you do. The identity of a brand and typography are firmly related. While picking a font, there is plenty of segments to think about like originality, clarity, and message.

Realizing how every font is seen by potential customers is basic when choosing which font you might want to represent your e-commerce business.



If you choose to include a symbol for your logo, it ought to speak for either your brand, your product, or both. The shape and style of the symbols you include are similarly as significant as your business' name. Indeed, even simple shapes convey messages.

Shapes like circles, squares, rectangles, and triangles can be thought of while designing a logo. Using shapes reliably all through your pages and logos can make a recognizable brand. This can bring about an association of specific shapes with your business and product!

Think about using shapes for your potential benefit while attempting to draw notice to certain aspects of your e-commerce business, regardless of whether that is a purchase button or your brand identity.



The use of colors in logos and generally branding is critical, particularly with regards to improving the conversion rate on your e-commerce website.

Each color is related to various feelings and types of customers.

Realizing the various impacts colors have on purchasing practices can help you design a product or website which converts at higher rates. It's additionally imperative to consider how these color affiliations will influence your brand.

Your logo design is one of the least demanding and most significant ways you can build up your brand's color scheme. When picking colors, consider cautiously both how they will speak to your brand's values and how they will influence your shoppers.


Starting the website, mobile app & buying URL

One of the most basic strides in launching an e-commerce business is designing and building a website. Outside of the product itself, your site is the next best portrayal of your brand. Truth be told, the normal attention span of a human is 6 to 8 seconds, which implies you need a quick, clean, and all-around planned website so as to capture and sell to customers.


In case you're starting out, keep it basic. Try not to be reluctant to launch your website in beta before an official launch to get genuine customers in and access their feedback. Additionally, as you begin to grow your business, search for approaches to consistently improve the user experience on your website. This is your online store, and you have to make it as user-friendly as possible.

When designing an e-commerce website, it is imperative to make it alluring and easy to use with excellent pictures and unique content. This can lead your customers to notice them thus increasing traffic, and boosting conversions.


Your e-commerce website ought to be planned in such a way that it is anything but difficult to use and navigate, and gives a fantastic user experience to every one of your customers. It is important to streamline all your website pages to load quicker on all mobile phones than previously, so the customers can discover them effectively and conveniently while making a purchase using their cell phones.


When planning an e-commerce website for your online business, it is essential to make it mobile-friendly and simple to use for the users and encourages them in buying items online from your site. Ensure that it has a smooth and bother-free check-out process where users can without much of a hassle go to the checkout process subsequently after adding products to their shopping cart.


Mobile App for E-commerce

It is important that you don't neglect mobile experiences while planning an e-commerce business strategy for your business. According to an ongoing report, online customers in India reached 120 million in 2018 and are expected to reach 220 million by 2025.

If you aren't utilizing mobile traffic, your business is likely to pass up vital conversions even as you are reading this.

While a responsive website is a magnificent start to your e-commerce venture, having a mobile application has particular points of interest over mobile websites. Here is a rundown of convincing reasons why your online business needs to go for mobile app development in addition to having a mobile responsive website.

- They are easy to use and offer a better user experience
- Access to phone native features
- Using mobile apps as a marketing channel 
- Seamless checkout and multiple payment options
- Incorporation of advanced tech for interactive customer experience

Last but not least, selecting a perfect URL. The URL for your e-commerce site should be friendly, simple and understandable to your target audience.

Essentials of a URL

1. A proper structure
2. Appropriate characters and separators
3. Implemented SSL certificate
4. Appropriate length (shorter the URL, better)
5. A unique character string


There has been a sudden boom in the e-commerce industry.

Regardless of whether you're keen on beginning an e-commerce business from scratch or hoping to grow your retail activity to an online store, you can use an online store to accomplish your objective. Not all e-commerce businesses are created similarly. A few tools are all-in-one website builders, while others are plug-ins, add-ons, or shopping cart software.

So what's the best tool for an e-commerce platform in 2021?


Shopify has all that you need and more to begin an e-commerce website without any preparation. It's an all-in-one e-commerce solution for website development and shopping cart software.

Shopify is simple for anybody to set up and use directly out of the box.

Shopify makes it possible for you to sell from any place.

One of the most noteworthy characteristics of Shopify is its adaptability. From start-ups to small ventures and large ventures, this e-commerce tool can fit the requirements of any association.



WooCommerce is exceptional compared to other e-commerce tools on our list. That is on the grounds that it is anything but an all-in-one e-commerce solution.

If you have a WordPress site, you can include e-commerce functionality by introducing the WooCommerce plugin.

From offering items to subscriptions, WooCommerce has all that's needed for you to add e-commerce capabilities to WordPress.

For those of you who have a current WordPress webpage, WooCommerce is the most ideal approach to begin selling online without doing a complete rebuild. Just install the plugin, and tweak your settings from that point.



Wix is undoubtedly the world's least complex website builder. The platform is the least demanding way for anybody to build a new website without any preparation with no technical information or coding experience.

Wix has 500+ templates for you to look over. Your site will consequently be optimized for e-commerce SEO and mobile web browsers



Magento is an e-commerce tool offered by Adobe. It's an all-in-one e-commerce solution that refines more than $100 billion in net merchandise sales every year.

With Magento, you can make an e-commerce business store regardless of how enormous or little your website is. This platform bolsters small ventures, mid-market and undertaking, and B2B online sales too.

Magento stands apart from different platforms with its proficiency, automation, and access to crucial information. You'll profit by inventory management, business insight, shipping arrangements, and order management.


E-commerce Shipping and Fulfillment

The next process in line is setting the shipping and fulfillment process for your business. The ascent of e-commerce has put additional importance on convenience and delivery. While the two go inseparably, dispatching has become an essential part of effective B2B and B2C businesses.

The capacity to order on the web and get the item in a timely way can impact buyers, drive deals, and create customer returns.

We will Impart to you a few points that can assist you in creating and implementing a working delivery and fulfillment strategy. Order fulfillment covers a wide scope of the area, from the data on your site to how your item is packaged and even the delivery choices you give your customers.

  •  Be clear with your order fulfillment and return policies
  •  Free shipping
  •  Flat rate shipping
  •  Table rate shipping
  •  Live shipping rates from a carrier
  •  Using shipping tools
  •  Packaging
  • International shipping


The Role of Digital Marketing Services for E-Commerce Sales

Digital Marketing has become a lifesaver for an e-commerce business as it offers the best of the two universes - REACH and ROI.

Digital marketing for e-commerce businesses breaks the idleness by breaking the business pipe. It has ended up being an ordinary inclination. In the event that you are particular with the right digital marketing tool, at that point it gives space to the development of your business.


Importance of E-Commerce in Digital Marketing

  • Market your products online
  • Reach millions of people within seconds
  • Improves market reach by surviving competition
  • Impact the buying decision of the customers
  • Skyrocket sales in a short span

Having a Digital Marketing agency on board can greatly increase the growth of your e-commerce business. At Forest, we can assist you in building a perfect strategy for your e-commerce business. We harbor a team of industry-tested experts who can help you to realize your dream of running a successful e-commerce business.


How do we do it?

Post understanding your business needs, we devise a route map of all the strategies that can help your business flourish. We initiate your business plan with a top-notch e-commerce website design that will instantly grab the eyeballs of your target audience. The website will be easy to navigate and will offer the best user experience to your audience.

The next step is e-commerce marketing. A different way to go about it is to create a buzz on social media. We start creating social handles for your business on all major platforms like Facebook, Instagram, Twitter, etc. Once you’ve established the brand on social media, the next step is to create brand-building activities that will entice your audience’s attention. These brand-building activities lead to your audience interacting on these pages thus creating brand value.

Once the brand is successfully established online, all you’ve got to do is launch your store.